DIGITAL MARKETING
What Is Digital Marketing?
To define what digital marketing is let's speak about what it is not. For starters, it will not include more traditional varieties of marketing such as radio,Television Set, billboard and print because they do not offer instant feedback and survey. Sure, some individuals may act in response to a proactive strategy from an advertisement in a single of these mediums but you will not know the exact number of folks who noticed or heard it. Many of these data is collected (and still then just qualified guesses) after the preliminary ad impression is manufactured. Certainly, convergence has made television set at bit more active, with devices such as TiVo able to track record viewer statistics like those for Websites,but there is still quite a distance to go.
In its heart, digital marketing centers around the Net, which has become both a communication vehicle and a very powerful marketing medium as the recent Double click acquisition by Yahoo demonstrated. The Internet can be applied both to drive a message to someone like email, IM, REALLY SIMPLE SYNDICATION, or voice broadcast, as well to "pull" content serving a banner advertisement and Pay Per Mouse click search engine terms. Digital marketing, therefore, can be thought of as the blend of push and pull Net technologies to execute marketing campaigns.
Because it is digital, a reporting engine can be layered within a campaign allowing the organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Please note that each digital marketing technology is different and they cannot all provide the same types of reports. Also, digital marketing is constantly evolving and new technologies are being created all of the time.
Digital Marketing Definition :
Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Why Digital Marketing Is Important?
Digital media is so pervasive that consumers have gain access to information any time and any place they desire it. Gone are the days when the communications, text messages, emails people got about your services or products came from you and consisted of only what you wanted those to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not simply to what your enterprise says about your brand, but you may be wanting to know what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, marketing and sales communications that are individualized and relevant, and offers concentrated on their needs and preferences.
Various elements of digital marketing
There are various elements by which digital marketing is formed. All forms operate through electronic devices. Below are the some of the strategies of the digital marketing also to create awareness about the product or services by using different sources.
TOP SEO TRENDS IN 2016
The most important elements of digital marketing are given below:
TOP SEO TRENDS IN 2016
The most important elements of digital marketing are given below:
(i) Online advertising:
Online advertising is a very important part of digital marketing. It is also called internet advertising through which company can deliver the message about the products or services. Internet-based advertising provides the content and ads that best matches to consumer interests. Publishers put about their products or services on their websites so that consumers or users get free information. Advertisers should place more effective and relevant ads online. Through online advertising,company well controls its budget.
(ii) Email Marketing:
When message about the products or services is sent through email to the existing or potential consumer, it is defined as email marketing. Direct digital marketing is used to send ads, to build brand and customer loyalty, to build customer trust and to make brand awareness. Company can promote its products and services by using this element of digital marketing easily. It is relatively low cost comparing to advertising or other forms of media exposure. Company can bring complete attention of the customer by creating attractive mix of graphics, text and links on the products and services.
(iii) Social Media:
Today, social media marketing is one of the most important digital marketing channels. It is a computer-based tool that allows people to create, exchange ideas, information and pictures about the company’s product or services. According to Nielsen, internet users continue to spend more time with social media sites than any other type. Social media marketing networks include Facebook, Twitter, LinkedIn and Google+. Through Facebook, company can promote events concerning product and services, run promotions that comply with the Facebook guidelines and explore new opportunities. Through Twitter, company can increase the awareness and visibility of their brand. It is the best tool for the promotion of company’s products and services. In LinkedIn, professionals write their profile and share information with others. Company can develop their profile in LinkedIn so that the professionals can view and can get more information about the company’s product and services. Google+ is also social media network that is more effective than other social media like Facebook, Twitter. It is not only simple social media network but also it is an authorship tool that links web-content directly with its owner.
(iv)Text Messaging:
It is a way to send information about the products and services from cellular and smart phone devices. By using phone devices, company can send information in the form of text (SMS), pictures, video or audio (MMS). Marketing through cellphone SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia. One can send order confirmations, shipping alerts using text message. Using SMS for campaigns get faster and more substantial results. Under this technique, companies can send marketing messages to their customers in real-time, any time and can be confident that the message will be seen. Company can create a questionnaire and obtain valuable customer feedback essential to develop their products or services in future.
(v) Affiliate Marketing:
Affiliate marketing is a type of performance-based marketing. In this type of marketing, a company rewards affiliates for each visitor or customer they bring by marketing efforts they create on behalf of company. Industry has four core players: the merchant (also known as “retailer” or “brand”), the network, the publisher (also known as “the affiliate”) and the customer. The market has grown in such complexity resulting in the emergence of a secondary tier of players including affiliate management agencies, super-affiliates and specialized third party vendors. There are two ways to approach affiliate marketing: Company can offer an affiliate program to others or it can sign up to be another business’s affiliate. If company wants to drive an affiliate program, then, the company owner has to pay affiliates a commission fee for every lead or sale they drive to company’s website. Company’s main goal here is to find affiliates who can reach untapped markets. For example, a company with an e-zine may become a good affiliate because its subscribers are hungry for resources. So, introducing one’s offer through “trusted” company can grab the attention of prospects which might not have otherwise reached.
(vi) Search Engine Optimization (SEO):
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a
search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the
search results page), and more frequently a website appears in the search result list, the more visitors it will receive from the search engine users. SEO may target different kinds of search including image search, local
search, video search, academic search, news search and industry-specific vertical search engines.
(vii) Pay Per Click (PPC):
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website rather
than “earning” those clicks organically. Pay per click is good for searchers and advertisers. It is the best way
for company’s ads since it brings low cost and greater engagement with the products and services.
